A pink chocolate that does good!
Pink chocolate is back in the gelateria store in support of LILT (the Italian League for the Fight Against Cancer) with a special limited edition bar.
By popular demand, from Tuesday 1 October, the “Stracciatella grezza al cioccolato Ruby” returns, a flavour created with a special ingredient, the pink chocolate with ruby hues, in collaboration with Callebaut. Having a slightly fruity flavour, it is made from selected cocoa beans.
Pink is not just the shade of the fourth-generation chocolate, but it is a colour linked to femininity. The welcome return of pink chocolate in our gelateria stores is an opportunity to reflect on important issues such as the fight against breast cancer. In addition to the gealto flavour, from Tuesday 1 October, the pink bar will be available in the La Romana gelateria stores, dedicated to all women. Part of the proceeds will be donated to the Italian League for the Fight Against Cancer - LILT Milan – to promote the culture of prevention and early diagnosis of cancer.
In addition, a special tissue paper will envelop all the gelato tubs purchased in the breast cancer prevention month, to raise even more awareness of this initiative.
We look forward to seeing you in the gelateria store for the great return of “Stracciatella grezza al cioccolato Ruby”, available throughout October and supporting LILT.