A pink chocolate that does good!
Pink chocolate has become the new irresistible flavour and is now also a special chocolate bar supporting LILT
A new gelato flavour enriches the bouquet of new tastes this year. “Stracciatella grezza al cioccolato Ruby”, a flavour created with a special ingredient, that is, a pink chocolate with ruby hues, arrives in our stores on Saturday 29 September. In collaboration with Callebaut, La Romana will be the first artisanal gelateria store to have the exclusive right to use this slightly fruity-tasting chocolate obtained from selected cocoa beans.
Pink is not just the colour of this new chocolate but it is also the colour associated with femininity. The arrival of pink gelato in our stores is an opportunity to reflect on important issues such as the fight against breast cancer. In addition to the new gelato flavour, a pink chocolate bar dedicated to all women will be on sale in La Romana stores from 29 September. Part of the proceeds will be donated to the Italian League for the Fight Against Cancer - LILT Milan – to promote the culture of prevention and early diagnosis of cancer.
Head to one of our gelateria stores to try this distinctive new flavour, available for a limited time only, and support LILT.